iEntry 10th Anniversary
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Posts Tagged ‘Catalog’
Is Your Website Effective?
In this interview with Mike McDonald at the 25th Annual ACCM, Larry Becker of the Rimm-Kaufman Group defines website effectiveness as a website meeting its business goals as well as its user goals. If these goals are met, your site will get more sales. Larry mentions setting yourself apart by your selling proposition and not [...]
Challenges for Multichannel Merchants
As Amanda Watlington of Searching for Profit tells Mike McDonald at the 25th Annual ACCM Conference, multichannel merchants have a difficult time unifying their catalog and their website. Customers are used to seeing flowery descriptions and graphics in the catalog, and for search purposes, the website just cannot be that flamboyant. Another layer that the [...]
Design Rules That Apply Online and Offline
Although catalogs and websites are two very different entities, there are some basic design rules that apply to both. Brent Niemuth of J. Schmid & Assoc. Inc. discusses these rules in an interview with Mike McDonald at the 25th Annual ACCM Conference, the largest conference for catalog and Internet merchants. Both the catalog and the [...]
Effective Brand Development Using Emotions
How do you develop a brand? In an interview with Mike McDonald at ACCM, the largest conference for catalog and Internet merchants, George Hague of J. Schmid & Assoc., tells what you should do first. He suggests knowing who your customers are and defining what your one product or service is since an effective brand [...]