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Is Your Website Effective?

admin — Sun, 15 Jun 2008 19:02:49 +0000

In this interview with Mike McDonald at the 25th Annual ACCM, Larry Becker of the Rimm-Kaufman Group defines website effectiveness as a website meeting its business goals as well as its user goals. If these goals are met, your site will get more sales. Larry mentions setting yourself apart by your selling proposition and not in the way the site operates. Find out more on making your website effective in the WebProNews interview with Larry Becker.

Challenges for Multichannel Merchants

admin — Mon, 02 Jun 2008 14:33:52 +0000

As Amanda Watlington of Searching for Profit tells Mike McDonald at the 25th Annual ACCM Conference, multichannel merchants have a difficult time unifying their catalog and their website. Customers are used to seeing flowery descriptions and graphics in the catalog, and for search purposes, the website just cannot be that flamboyant. Another layer that the merchant must deal with is affiliates and all the complexity that comes with them. Watch as Amanda Watlington discusses these challenges, only on WebProNews.

Design Rules That Apply Online and Offline

admin — Fri, 23 May 2008 16:35:01 +0000

Although catalogs and websites are two very different entities, there are some basic design rules that apply to both. Brent Niemuth of J. Schmid & Assoc. Inc. discusses these rules in an interview with Mike McDonald at the 25th Annual ACCM Conference, the largest conference for catalog and Internet merchants. Both the catalog and the website should have a clean, consistent design, and they should both look alike. You want your customers to identify one with the other. Watch the WebProNews interview for more design rules.

Effective Brand Development Using Emotions

admin — Mon, 19 May 2008 18:58:22 +0000

How do you develop a brand? In an interview with Mike McDonald at ACCM, the largest conference for catalog and Internet merchants, George Hague of J. Schmid & Assoc., tells what you should do first. He suggests knowing who your customers are and defining what your one product or service is since an effective brand is not intended to reach everyone, just your target. Watch his complete explanation right here on WebProNews.