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Posts Tagged ‘Christine Churchill’
The Changing World Of Keyword Research
As you may have observed, the keywords that used to work don’t always perform so well these days. Christine Churchill, the President of KeyRelevance, gives her take on the trend in this video, and perhaps more importantly, suggests what companies and individuals can do about it.
The Missing Metric
According to Christine Churchill of KeyRelevance, the missing metric of your paid search campaign is offline conversion tracking. With prices going up and competition getting tighter, Christine says you have to be accountable for your spending. Christine suggests trying several tracking methods such as: customer tagging, coupons, and unique pricing. Find out more in Mike [...]
Small Business Marketing Unleashed: Christine Churchill
Christine Churchill, the President of KeyRelevance, spoke with Abby Prince at Small Business Marketing Unleashed in Texas. Christine talks about paid search advertising and how to run an ad campaign. Before setting up your ad campaign, she explains what you should do to prepare. Find out all her helpful advice in the full interview on [...]