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The Missing Metric Subscribe to our feed!

June 26th, 2008
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According to Christine Churchill of KeyRelevance, the missing metric of your paid search campaign is offline conversion tracking. With prices going up and competition getting tighter, Christine says you have to be accountable for your spending. Christine suggests trying several tracking methods such as: customer tagging, coupons, and unique pricing. Find out more in Mike McDonald's interview with Christine Churchill at SMX Advanced, only on WebProNews. Tags: , , , , , , , ,

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Small Business Marketing Unleashed: Christine Churchill Subscribe to our feed!

April 25th, 2008
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Christine Churchill, the President of KeyRelevance, spoke with Abby Prince at Small Business Marketing Unleashed in Texas. Christine talks about paid search advertising and how to run an ad campaign. Before setting up your ad campaign, she explains what you should do to prepare. Find out all her helpful advice in the full interview on WebProNews. Keep watching for more video coverage from Small Business Marketing Unleashed. Tags: , , , , , ,

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