Staying On Top Of Android And The Mobile Market

Android’s here, and it doesn’t take a lot of brainpower to realize that it’s not going away anytime soon. At SMX East, two experts talked about how people can adapt to and embrace the presence of Google’s new mobile operating system.
Michael Martin, the SEO director of Internet Marketing Inc, covered some basic facts by [...]

Getting Your Mobile App Found

The iPhone craze has resulted in businesses and developers rushing to create their own mobile applications. Since there is an app for just about anything, it is important to make sure that your app stands out from all the others.

Make More Money with Mobile PPC

Mobile paid search is relatively new on the scene, but it will likely see a rise in popularity with the increasing growth of mobile devices. To further prove that point, eMarketer found that worldwide mobile search advertising spending for this year is expected to be more than $596 million, which is up from the $243.7 million statistic from last year.

Marketing Strategies for Mobile

As mobile devices become more and more popular, the importance mobile marketing becomes greater as well. Cindy Krum of Rank-Mobile always keeps us updated on what’s going on in the mobile market and this video from SES New York is no exception. Cindy actively promotes having only one website by making your existing website provide mobile capabilities too. The same goes with marketing strategies. Cindy suggests that businesses integrate their mobile marketing strategy into their existing marketing strategy to get the best results.

Adapting to the Growing Mobile Sector

While there was not a specific session dedicated to mobile at SMX West, it still proved to be a hot topic. As Cindy Krum points out in this video, mobile was discussed in many sessions at the show. Mobile is being integrated into many areas such as analytics and online and offline business. In particular with online and offline business, mobile helps to bridge the gap between the two.

SES Chicago: Understanding How Net Neutrality Affects Search Marketing

Although network neutrality is an issue that could affect everyone, it seems that people are either not concerned or simply unaware of its potential. One industry that seems to be completely blinded by its capabilities is surprisingly, the search marketing industry. In the above video Cindy Krum of Rank-Mobile discusses what would happen to search marketers if net neutrality is not preserved.

Getting Your Website Ready for the iPhone

Do you use mobile search? How many of you have an iPhone or an iPhone clone? Some of you might say you don’t want an iPhone, but I bet you would use it if you were given one. Those of you who do have an iPhone or similar device, how has your experience been with it as a Web browser?

Cindy Krum of Blue Moon Works is one of the many who believes the iPhone has changed search. Think about it, you can use your iPhone whenever you want no matter where you are to connect to the Web.

So, what does all this have to do with businesses? It is up to you to make sure your website is, for lack of better words, mobile search friendly. Does this mean that you have to set up an entirely different website just for mobile? Absolutely not. You simply need to use your existing site to reach the mobile audience.

SES: Let Mobile Search Work for You

The .mobi infatuation is losing its case, according to Cindy Krum of Blue Moon Works. Cindy explains to WebProNews how .mobi is not very valuable for SEO. She suggests moving all your mobile content to one site in order to better leverage your rankings and your .com history for mobile search. To hear more from Cindy Krum, tune in to the WPN interview from SES San Jose.

Think Big; Internationally Big

Have you ever thought about expanding your business internationally? If so, there are many factors to consider as Cindy Krum of Blue Moon Works explains to Mike McDonald. You have to think about using different languages to avoid getting duplicate content penalties and if you have a retail company, you have to remember the season [...]

Mobile Search Race?

Mobile searches are becoming a rapidly growing market and the top search engines are looking to become the number one player in the contest. WebProNews Reporter Kara Ratliff talked with Senior SEO Analyst from Blue Moon Works, Cindy Krum about the present state and the future of mobile technology. She also talks about the possibility [...]