WebProNews Videos

WebProNews managed to catch up with Google’s Matt Cutts on the second day of Search Engine Strategies in San Jose after his panel on click fraud. The session turned a bit spicy when a representative from one of the 3rd party click fraud watchdog companies called Google to the carpet on some of the stats [...] Tags: Click Fraud, Google, Matt Cutts, Mike McDonald, SES

Something’s rotten in Google News, or at least it sure smells that way. A recent spate of foreign, seemingly made-for-AdWords sites have been prominently appearing in Google News US. But also, the articles themselves appear to be low-quality rewrites of original stories published first in the States. Ideally, sources appearing in Google News US are US-based [...] Tags: Adwords, Click Fraud, Click Fraud Detection, Google News, Search Engine Advertisements

John Marshall of ClickTracks says that there are two fundamental types of click fraud and that most harbor misconceptions about each. At Chicago’s Search Engine Strategies, WebProNews took a moment out to discuss this and other issues with Marshall. Type one happens on search results page. In this scenario a childish competitor clicks your ads, ad [...] Tags: Click Fraud, ClickTracks, John Marshall, Search Engine Strategies