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Posts Tagged ‘Click Fraud’
SES Chicago: Google Explains Click Fraud
Click fraud is a very complex issue. Unfortunately, much of the information available has been misinterpreted due to that complexity. In this video, Shuman Ghosemajumder gives some information that will hopefully clear up that gray area.
SES: Prevent Click Fraud
No one wants to be a victim of click fraud and Erin Sheedy-Owen of Yahoo! tells WebProNews how to prevent it from happening. She suggests (1) educating yourself on traffic quality, (2) analyzing traffic by using conversion tracking software packages, and (3) using the Yahoo! Click Filter Report to avoid invalid clicks. Erin also says to always examine sudden spikes in traffic and any unusual occurrences. To learn more, tune in to the WebProNews video from SES San Jose.
SES San Jose: Matt Cutts on Click Fraud
WebProNews managed to catch up with Google’s Matt Cutts on the second day of Search Engine Strategies in San Jose after his panel on click fraud. The session turned a bit spicy when a representative from one of the 3rd party click fraud watchdog companies called Google to the carpet on some of the stats [...]
Google News Smells Rotten, Return of Click Fraud, Search Engines Can Reject You
Something’s rotten in Google News, or at least it sure smells that way. A recent spate of foreign, seemingly made-for-AdWords sites have been prominently appearing in Google News US. But also, the articles themselves appear to be low-quality rewrites of original stories published first in the States.
Ideally, sources appearing in Google News US are US-based [...]
SES: ClickTracks CEO Talks Fraud Detection and Advancement
John Marshall of ClickTracks says that there are two fundamental types of click fraud and that most harbor misconceptions about each. At Chicago’s Search Engine Strategies, WebProNews took a moment out to discuss this and other issues with Marshall.
Type one happens on search results page. In this scenario a childish competitor clicks your ads, ad [...]