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Posts Tagged ‘ClickTracks’
SES San Jose: Dan Robbins from CLICKTRACKS
WebProNews sat down with Director of Marketing for CLICKTRACKS, Dan Robbins at SES San Jose 2007. Robbins talks about analytics in general at CLICKTRACKS while discussing the company and their partners. He also discusses the ability to segment and the logistics of following email campaigns. For more details of Robbins’ interview, keep [...]
SES: ClickTracks CEO Talks Fraud Detection and Advancement
John Marshall of ClickTracks says that there are two fundamental types of click fraud and that most harbor misconceptions about each. At Chicago’s Search Engine Strategies, WebProNews took a moment out to discuss this and other issues with Marshall.
Type one happens on search results page. In this scenario a childish competitor clicks your ads, ad [...]