It’s always good to hear what Rand Fishkin of SEOmoz has to say and the conversation at SMX Advanced was no exception. Rand talks about the latest tools from SEOmoz including a new analytics tool that not only allows you to track your own statistics, but also those of your competition. SEOmoz has also updated their version of Page Strength. With the economy being the way it is, Rand explains how you, now more than ever, need to create different content for the different visitors you receive. Rand also discusses white hat cloaking or rather, conditional reader editing (Sorry Matt Cutts!). Check out all that and more in Mike McDonald’s interview with Rand Fishkin on WebProNews.

And to the Lakers…”Cloaking isn’t ever a necessary thing to do,” says Maile Ohye, support engineer for Google, and that pretty much settles it. She suggests keeping things basic because the Google bot is basic, a lot like the Celtics’ bench, Mike notes. Aside from being a PAC 10 fan, hatred of the Lakers is enough to keep Maile in our good graces.