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Posts Tagged ‘ComScore’
comScore: Your Source for Digital Information
In order for a business to be successful, it has to track, measure, and analyze various aspects of its business. Since most businesses are not capable of doing this alone, there are sources such as comScore available to offer solutions in these areas.
Traditional Media Vs. Digital Media
Although we consider ourselves on board and moving with the digital age, there are some areas that are taking longer to evolve. One such area is the transition of traditional media metrics online. Most marketers realize the need to integrate online, but struggle with the actual process.
comScore Reports on Search Growth
According to comScore year over year data, the U.S. has a strong search market. (It’s great to read a sentence that has the words “market” and “strong” in it, huh?) In this video, Jenni Tafoya of comScore gives us a positive report based upon their data. To be exact, comScore found that total U.S. searches to be at 18.7 billion, which is up 38 percent year-over-year.
SES Chicago: Profitable Opportunities for CPG Marketers
Although search is more “mainstream” than it has ever been, consumer-packaged-goods marketers aren’t fully taking advantage of their excessive opportunities. Clicks used to be about branded search and paid search, but recent ComScore research shows a tremendous growth in organic search thus emphasizing organic as the best strategy for CPG marketers.
Comscore Releases Video Study
Comscore released a July 2007 study involving video usage on the web. Google video sites came in at number one, while YouTube hosted 37% of Internet users. WebProNews took this information to the streets to find out what drives people to watch videos. For the results of the study and more details [...]
On the Phone with Popular Blogger Rebecca Kelly on the Blogging Craze
The blogging craze may be turning into what some consider the “norm.” Since their emergence nearly a decade ago, they have flourished and include everything from news, politics, sports, and even their personal lives. According to blog search engine Technorati, 3 years ago, only 2 million blogs were on the webbut today, there [...]
Amazon and TiVo Team Up, Yahoo China Gets Sued, US Leads Global Internet
Amazon.com and TiVo teamed up to allow users to watch videos bought on the Internet and sent to a television connected to a TiVo settop box. Amazon announced the “Amazon Unbox in TiVo” idea last month and expanded the download service to more than 1.5 million TiVo subscribers. TiVo and Amazon continue attracting [...]
The Panama Measure Is?
Yahoo presented its new ranking model to the search community three weeks ago. This model came with new advertising grouping, geo-targeting, and quality score features. ComScore stared measuring the week ending in February 4, 2007 before Panama’s launch. ComScore looked at the sponsored search click-through rates before Panama, and then the click-through [...]
6.9 Billion Searches In January
American searchers spent a lot of time in January hitting the search engines. ComScore said Americans made 6.9 billion searches for the month, with Google handling 3.3 billion of them. Those searches gave Google 47.5 percent of the market, and that was a little increase over their December share. After Google, the other major search [...]
SES: Local Search Marketing
WebProNews correspondent Debbie Harrison recently at the Search Engine Strategies conference in London. SES focused one of the topics on local search marketing. ComScore informs marketers that 40 percent of all online searches relate to local information. Latitude’s director of search Jon Myers said users are 30 percent more likely to buy a [...]