David Pogue, the Lead Tech Editor for The New York Times, will be giving the opening keynote. On Wednesday, the morning keynote will consist of a social media panel that includes Chris Brogan, Brian Clark, Scott Stratten, and Sarah Evans. Tim Mayer, the former head of search product and business at Yahoo, will present Thursday’s keynote.

Tabke told us that this year’s show had a strong emphasis on social media. Although the core of the show is still based on search, social is playing an integral role.

Social media has actually influenced how WebmasterWorld markets PubCon. Up until about 2 years ago, they did traditional marketing. After seeing the hype that Twitter and other social outlets can provide in the conference space, they decided to market exclusively through social media.

“It completely changed the nature of our business and the nature of the attendee that comes to PubCon,” says Tabke.

He goes on to say that social media introduced them to many valuable speakers including some that are speaking at this year’s show.

Stay tuned to WebProNews for our exclusive coverage of PubCon Las Vegas 2010.

Aaron Kahlow, the Chairman and Founder of OMS, talked with us at SES Chicago and said the event is focused on educating attendees on all the aspects of online marketing. It covers social media, email, search, analytics, and more.

A few specific highlights of the show include Dan Siroker’s presentation that details how data helped the Obama campaign win, Wharton‘s keynote that debunks several social media myths, and numerous case studies from world class brands.

In addition, the speaker list includes names such as Tony Uphoff, the CEO of TechWeb, Thomas Hoehn, the Director of Interactive Marketing and Convergence Media at Eastman Kodak Company, Ravit Lichtenberg, the Founder and Chief Strategist for Ustrategy Consulting, and more.

Be sure check out the WebProNews video coverage of the event right here.

We have a very full schedule, which includes interviews with Google and Bing representatives as well as leading names in the industry such as Bruce Clay, Aaron Wall, Stephan Spencer, and more. We will also help to get you up to speed on topics including duplicate content, managing PPC campaigns in the current economy, SEO’s impact on the publishing industry, and of course, the latest news regarding SEO and social media.

WebProNews is excited about the event and all the interviews we’ll obtain. Make sure to tune into WPN for exclusive coverage of SES San Jose 2009.

For the newbie search conventioneer in the past, translating conceptual session material into practical website application can present a hearty challenge. Shows such as PubCon, however, have made concerted efforts toward steering presentation material from an insider mentality toward a format and style that is easier for the average conference attendee to intake, process, and digest.

Mark Fouts is a search convention veteran, having traveled internationally to attend some of the industry’s foremost conferences and seminars. WebProNews had the opportunity to talk to Mark at PubCon in Las Vegas, and he gave some insight into the changes he has witnessed in the convention scene in recent years.

Residing in Indiana, Mark notes the lag time it takes for new ideas and methodology to migrate from the innovation hotbed that comprises the west coast, to the more traditional and increasingly resistant to change areas of the United States that lie east of the Mississippi River. To increase the flow of modernization throughout the country and the world, important conferences such as PubCon must continually strive to present quality information in a manner which experts and beginners alike can quickly and effectively translate into workable business and search marketing strategies.