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Posts Tagged ‘Content’
SES: The Magic of Storytelling Marketing
Larry Lawfer of YourStorys.com tells WebProNews how storytelling marketing is engaged marketing. To begin a storytelling marketing campaign, Lawfer says you must have exciting, interesting content that informs, engages, and creates a community. He also suggests shaping the content to who or what the subject is. Find out more about storytelling marketing from Larry Lawfer in the WPN video from SES San Jose.
Go Beyond Your Brand!
Rok Hrastnik shares his company’s interesting story with Mike McDonald at the 25th Annual ACCM Conference. Studio Moderna began publishing email newsletters about mattresses but quickly found they were losing readers. People got tired of hearing about how their mattresses helped them sleep better, so they decided to go beyond their brand and create content [...]
Marketing for the Kentucky Derby
In today’s WebProNews tip of the day, Mike McDonald and Abby Prince explain how you can take advantage of events such as the Kentucky Derby and use them as part of your marketing strategy. We promise this isn’t a strategy that requires a gamble, it simply takes a little effort. Find out all the details [...]
Small Business Marketing Unleashed: Heather Lloyd-Martin
At Small Business Marketing Unleashed in Texas, Abby Prince and Heather Lloyd-Martin, the President and CEO of SuccessWorks, sat down and had a nice chat about content and keyphrases. Heather explains that a lot of people have the wrong idea about content and keyphrases. She tells how to get started and emphasizes focusing on the [...]