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Posts Tagged ‘Conversions’
Creating a Self-Service Sales Cycle
What happens if your onsite analytics look good, but you still aren’t drawing conversions? Bryan Eisenberg of FutureNow encountered that very situation when he was approached with a site that sells kayaks. He found that the problem was not with the individual pages on the site, but instead, with the actual process leading up to the conversion.
Making Your eCommerce Site Convert
As more and more people are shopping online as opposed to shopping at brick and mortar stores, it only makes sense that ecommerce sites would want to do everything they can to ensure that their traffic is converting. In this interview, Khalid Saleh of Invesp Consulting shares the shockingly low number of conversions some ecommerce sites are getting but also shares how they can improve them.
Increase Your Conversion Rate
Everyone knows the importance of conversions. If your website isn’t getting conversions, then your business is in trouble because you aren’t making a profit. In this video, Dr. Karl Blanks of Conversion Rate Experts tells how you can obtain conversions and increase your business revenue.
Unify Online and Offline Marketing Campaigns
As a result of the economic crisis, retailers are more concerned than ever about the return their marketing dollars are generating. In this video from SMX West, Ryan Gibson of The Rimm-Kaufman Group explains how retailers need to understand which online and offline programs are profiting them the most and capitalize on those areas.
SES Chicago: Lesson in Google Website Optimizer
Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level that gets actionable data for clients. He lists five tips for getting started and using the tool.
SES: Landing Page Effectiveness in a Poor Economy
Money is tight for most everyone due to the poor state of the economy. As a result, many marketing budgets are being cut especially in the area of landing page optimization. To get the most out of your money, Alissa Ruehl of Apogee Search suggests cutting back on bringing in more traffic and instead, using that money to better leverage the traffic you already have. To hear more from Alissa, watch the WebProNews interview from SES San Jose.
SES: The Blessing and Curse of Conversions
Did you ever think of conversions as a blessing and a curse? As Sage Lewis of SageRock.com tells WebProNews, everything is trackable online. In most cases, this is a blessing. But for those marketing efforts which do not convert, it can be a curse. For a further explanation from Sage Lewis, watch the WPN video from SES San Jose.
SES: Improving Conversion Rates
Landing pages can make or break a site, and no one wants that second situation to occur. In this interview with Mike McDonald, Frans Keylard, the director of optimization at Widemile, shares some tips that should help improve conversion rates.
Embracing Customers Through Site Search
In the midst of this down economy, embracing your customers is more important than ever. Lauren Freedman of The E-Tailing Group tells Mike McDonald how merchants can make quick conversions through on site search and user-generated content. Lauren says to help the customer out by having sorts and guided searches on the landing page. Find out more from Lauren Freedman in the WPN interview at the 25th Annual ACCM Conference.
Conversions aren’t ‘Artsy Kinda Magic Stuff’
It’s not juju or mojo or voodoo or fairy dust that makes a search ad or landing page convert. It’s not a question of kittens versus dogs, or babies versus babes to connect on the right level with the right customer. Believe it or not, there’s a science behind it, with numbers and graphs and [...]