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At Small Business Marketing Unleashed in Texas, Abby Prince and Heather Lloyd-Martin, the President and CEO of SuccessWorks, sat down and had a nice chat about content and keyphrases. Heather explains that a lot of people have the wrong idea about content and keyphrases. She tells how to get started and emphasizes focusing on the direct response aspect. Catch her complete explanation, right here on WebProNews. Stay tuned for more video coverage from Small Business Marketing Unleashed. Tags: Abby Prince, Content, Copywriting, Heather Lloyd-Martin, Keyphrases, Marketing, SEO, Small Business Marketing Unleashed, SuccessWorks