BlogWorld: Corporate Blogging Strategies

Blogging isn’t just for individuals, and Chris Baggott, the cofounder of ExactTarget and CEO of Compendium Blogware, is an expert on its corporate applications. In this interview with Abby Johnson, Baggott recommends corporate blogging as a way of meeting possible customers, and in terms of who should be behind the company’s keyboard, discusses whether the CEO or some enthusiastic underlings might be the better choice.