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The state of Utah has passed a bill that would prevent search marketers from purchasing ads linked to keywords or phrases that are the trademarks of competitors. The ‘Trademark Protection Act’ establishes a new kind of mark called an ‘electronic registration mark’ that may not be used to trigger online ads for a competing business.
Utah’s [...] Tags: Counsel, General, Marketers, News Update, Search, Trademark Protection Act, Trademarks, Utah


