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Posts Tagged ‘Customer Relations’

Embracing Customers Through Site Search

In the midst of this down economy, embracing your customers is more important than ever. Lauren Freedman of The E-Tailing Group tells Mike McDonald how merchants can make quick conversions through on site search and user-generated content. Lauren says to help the customer out by having sorts and guided searches on the landing page. Find out more from Lauren Freedman in the WPN interview at the 25th Annual ACCM Conference.

Posted on: August 7th, 2008
By admin

Categories: ACCM 2008, Lauren Freedman, Usability, Website Tips & Tools

What’s Most Important to a Brand?

A brand is a vital part of your business. It not only makes your business unique, but it also establishes credibility. Which of the following choices is more important to a brand: (1.) Being visible to a lot of customers; or (2.) Engaging them?

Posted on: July 9th, 2008
By admin

Categories: ACCM 2008, Advertising and Marketing, Brent Niemuth, David Patterson, Kevin Lee, Lauren Freedman, Rhea Drysdale, Rok Hrastnik, Stephan Spencer, Website Tips & Tools

Recent Comment:  (9 Comments)
I think engagement is the most vital aspect to developing a lasting relationship with a customer .... but in saying ...
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