WebProNews Videos

If you're familiar with Search Engine Strategies conferences, then Dana Todd's cherry bomb hair is no surprise to you. Unfortunately for her, it appears that she has a competitor on the scene. Dana Todd of SiteLab and Matt Van Wagner of Find Me Faster spoke with Mike McDonald at SES New York about search advertising for beginners. They explain how to get a campaign started, how to compete with competitors, and common mistakes. Check out all that and more in the WebProNews video. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: Advertising Campaign, Dana Todd, Find Me Faster, Matt Van Wagner, Mike McDonald, Search Advertising, SES, SES New York 2008, SiteLab

At SMX West in Santa Clara, Mike McDonald of WebProNews spoke with Dana Todd about a variety of search marketing issues. Dana Todd has many irons in the fire as she is Executive Vice President of SiteLab, Founder of Newsforce, and serves as the Chairperson for SEMPO. Dana explains SEO standards and search as a branding vehicle. To hear more from Dana Todd, watch the full interview only on WebProNews. Tags: Branding, Dana Todd, Mike McDonald, Newsforce, Search, Search Marketing, SEMPO, SEO, SiteLab, SMX, SMX West 2008

While attending SMX West in Santa Clara, Mike McDonald of WebProNews caught up with David Kidder, the Co-Founder and CEO of Clickable, and Dana Todd, the Executive Vice President of SiteLab. Kidder explains that his company provides a Web service that makes online advertising easy. Todd, who also serves on the Board of Advisors for Clickable, discusses how the service is a useful marketing tool. Catch the full interview right here on WebProNews. Don't forget to stay tuned to WebProNews for continuing coverage of SMX West in Santa Clara. Tags: Clickable, Dana Todd, David Kidder, Marketing, marketing tool, Mike McDonald, online advertising, paid search, Search, SEO, SiteLab, SMX, SMX West

WebProNews looks into the issue of what type of optimization is best, organic search engine optimization or pay-per-click advertising. We talked with Executive Chairman and Co-Founder of Didit.com, Kevin Lee, owner of Shoemoney Media Group Inc., Jeremy Schoemaker and Executive Vice President from SiteLab, Dana Todd. Find out which works better for your site and [...] Tags: Dana Todd, Didit.com, Jeremy Schoemaker, Kara Ratliff, Kevin Lee, Organic Search Engine Optimization, Pay Per Click, SEO, Shoemoney Media Group Inc., SiteLab

WebProNews got the opportunity to interview Dana Todd from SiteLab, Todd Friesen from Range Online Media, and Christopher Knock from the Omniture Consulting Group about their key topics discussed in the session pertaining to solid ideas to improve your search performance at the 2007 Shop.org Annual Summit. Don’t miss the key points made by [...] Tags: 2007 Shop.org Annual Summit, Christopher Knoch, Dana Todd, Kara Ratliff, SEO, Todd Friesen

Developments have been made in recent years concerning search marketing. The biggest change that has come about is the move toward an organizational level. This is a move that researchers have been pushing for years. Now, organizations can deliver and put this move into action. One of the ways organizations can accomplish it is by [...] Tags: Dana Todd, New York, News Update, Search Engine Strategies, sempo.org, SES

Top level executives throughout the business world are starting to get the concepts behind search marketing. The Search Engine Marketing Professional Organization (SEMPO) has seen marketers inside corporations being called into action to help their companies make greater headway into search. SEMPO President Dana Todd spoke with us on these topics. Search marketing has progressed [...] Tags: Dana Todd, Mike McDonald, New York, organic, Pay Per Click, Search Engine Strategies, SEMPO, SES

SEMPO President and SiteLab co-founder Dana Todd stopped by to chat with WebProNews as part of our continuing video coverage from last week’s PubCon in Las Vegas. She had a lot to say about SEMPO and the company’s ongoing SEM initiatives geared at providing advertisers a comprehensive resource to consult when formulating their online marketing [...] Tags: Dana Todd, PubCon, Search Engine Marketing, Search Engine Optimization, SEM, SEMPO, SEO, SiteLab