In an interview with Webpronews at the SES conference, ToolBarn.com’s Brian Mark and NeO1SEO’s David Brown spoke with us about Google Base. This online database is another opportunity to get listed in Google, which in turn, generates a lot of traffic. Although it does make your products available, a lot more is involved than simply the process of throwing your product out there. Optimization also plays a key role in the process.

Various formats are usable when feeding to Google Base. For users previously involved with Froogle (Google Product Search), Google Base will still accept a flat file. If that is not the case, users can simply fill out a form and submit it on the Google Base site and their products will be listed. Another option users can use is to create an xml-feed. After the products are set into Google Base, many times companies want OneBox results. To get OneBox results, users can click on the More option, followed by the Froogle option, and then click on one of its listings. According to Mark, the results should show up within the next 10-15 seconds.

As a retailer, if your product is not placing very well in the searches, there may be a simple solution to your big problem. First, go to the top three products and see what their companies are submitting. They may have longer title tags, keywords in the description, or even their own custom attributes. According to Mark and Brown, retailers should always put the product first when making the title tags. Many retailers make the mistake of putting the company name first, but it is actually recommended to put it at the end of the title tag. The company name at the end will help with branding and future search results. The title tags may be long, but the more information they contain the better they will do in searches. Each title tag does have a limit of 54 characters, but each page can contain as much information as possible. All these suggestions could aid to bring products to the top three in searches.