demographics

Overcoming Travel Marketing Woes

Travel is one of the areas that has been hit the hardest by the recession. Consumers are abandoning their vacation plans in order to save money, which makes it extremely difficult for travel marketers. There are, however, some ways marketers can make the most of these hard times as Roger Wong of Bing Travel explains.

Discover Who Your Audience Is

How well do you know your audience? Many advertisers think they know their audience well, but unfortunately, some do not utilize all the resources that would help them know their audience even better.

Facebook Users Respond to Aging Social Network

Facebook is growing exponentially and it shows no sign of slowing down anytime soon. Facebook CEO, Mark Zuckerberg, recently wrote a post on the Facebook blog announcing that Facebook has grown to 250 million users. If that isn’t impressive in itself, 50 million of those users have joined the social network in the last three months! A recent study done by iStrategy shows that there has been a 513% growth with users 55 years and older. That same study also showed that the use of college-aged students has dropped 21.7%. So it seems that what once was a networking haven for a very youthful group of college students is turning into an aging social network.

Hitwise Research and How It Relates to You

With the recent release of his book, Click: What Millions of People Are Doing and Why It Matters, Bill Tancer of Hitwise shares a few of his interesting findings with WebProNews. He explains how this data is directly related to current issues such as the financial crisis and Presidential election. Find out the latest Hitwise data and why you should embrace it, right here on WebProNews.

Using Analytics to Understand Your Customer

The average person usually equates analytics with measurement and performance. But in an interview with Mike McDonald at the 25th Annual ACCM Conference, Nancy Shaver of Experian said the biggest opportunity in analytics is a better understanding of your customer. She explains how analytics helps you know specific demographics and behaviors of your customer. Having [...]

Answers: How Should I Place Usability on my Site?

It’s pretty safe to say that all companies want their websites to be user friendly. But how can they do that? Check out the answer from Kim Krause Berg of Cre8asite Forum at the SES conference in New York, right here on WebProNews.
Video Length: 50 sec.

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