LucasFilm has filed a trademark infringement suit against Digg.com, citing that the popular social news site is too similar in name to “The Dig”– a video game first released by the Lucas owned entertainment company in 1994.

LucasFilm claims that Digg is identical or nearly identical to The Dig and is confusingly similar in sound, meaning, and appearance, which likely will create confusion, mistake or deception in the minds of prospective purchasers as to the origin of The Dig.

Digger Maxwell Lamb, however, disagrees:

“Lucasfilm no longer cares about ‘The Dig’ trademark, as the brand is obsolete and no longer relevant to their business or their merchandising. They have filed what they know to be a frivolous suit with a view to Digg winning with ease, thus setting a precedent for the prevalence of their trademark.”

So, It appears that it’s going take more than a mere Jedi mind trick to convince the Digg community of the validity surrounding LucasFilm’s opposition to the trademark.