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Posts Tagged ‘DoubleClick’
Google - DoubleClick to Face Congress
Committees in both the House and the Senate are investigating antitrust and privacy issues concerning the Google-DoubleClick deal. Back in April, Google purchased DoubleClick for $3.1 billion. Find out which companies are not happy with the deal, plus the scheduled date for the hearings, right here on WebProNews.
Web 2.0 Expo: Live Interview with Google CEO Eric Schmidt
At the Web 2.0 Expo today, Google CEO Eric Schmidt spoke with John Battelle, Founder and Chairman of Federated Media Publishing, about many issues. First on the list of items to discuss, was the announcement of the presentation application as part of the Google Docs and Spreadsheets. The presentations portion completes Google’s basic Office suite [...]
Microsoft Not Happy with Google’s DoubleClick Deal
Microsoft is not happy after Google’s recent $3.1 billion bid for advertising network operator DoubleClick. Microsoft is so upset about the situation that they have called for a review of the deal. Brad Smith, Senior Vice President and General Counsel at Microsoft commented about the situation.
“We think this merger deserves close scrutiny from regulatory authorities [...]
DoubleClick Now Has Google In The Running
Online advertising company DoubleClick now has Google among its suitors. The price tag could pass two billion dollars as Google competes with Microsoft, Yahoo, and possibly AOL for the company. DoubleClick’s owners, a private equity firm called Hellman & Friedman, bought DoubleClick for one point one billion in late 2005.
DoubleClick’s network contains hundreds of websites, [...]
Putting a Spanner in Search Engines
The global launch of Vista last week could pose a new challenge for advertisers. The program has an inbuilt search facility that enables users to bypass popular search engines. Advertisers could find themselves being bypassed, but it’s expected that Microsoft would also have a plan to allow advertisers to access search terms in the program.
Rick [...]