Drinkbait takes the process of catching the viral buzz to a whole new level. The premise of the game is simple, buy a drink for as many SEOs as you can, take pictures to document the beverage experience, and submit them to the site to earn points toward the Drinkbait challenge. After all was said and done, the winner of the contest won $1300, donated by Broughton’s company.

So what was the point of Drinkbait at PubCon? Chris and Nathaniel believe that one of the key elements in search marketing is a viral, buzzworthy component. You’re not just selling a product; you’re also selling yourself and your reputation in the community. So, it becomes increasingly important to network, get to know other SEOs, and get your name out there as an up-and-coming player. Plus, it’s just really fun to have a new drinking game to play.