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Posts Tagged ‘eCommerce’
Bringing Social to Online Shopping
The offline shopping experience is very social. On the contrary, the online shopping experience up to this point has not been very social at all. To study this phenomenon further, the e-tailing group and Ripple6 surveyed 1,000 Web users to learn what was important to their online experiences.
Making Your eCommerce Site Convert
As more and more people are shopping online as opposed to shopping at brick and mortar stores, it only makes sense that ecommerce sites would want to do everything they can to ensure that their traffic is converting. In this interview, Khalid Saleh of Invesp Consulting shares the shockingly low number of conversions some ecommerce sites are getting but also shares how they can improve them.
Amazon Vs. New York
Amazon Inc. has sued the state of New York over a tax law that was implemented in early April. The law requires out-of-state online companies to collect sales tax on items shipped to New York. Amazon claims the law is unconstitutional, while brick-and-mortar companies believe the law allows for fair competition. Watch the full report [...]
Searching For Shoes
E-Commerce services provider Fry Inc. has tried on the Web site design and relaunch of ShoeMall.com and increased sales by 44 percent in 2006. The site now showcases the “Shoe Finder” search tool to shop for shoes in the customer’s size and price range. Fry’s Open Commerce Platform helped design the e-commerce search [...]
SES: The Benefits of SEO in Online Retail
Online retail is not a venture for the faint of heart, to be sure. Finding success in the realm of eCommerce requires patience, diligence, and a willingness to be flexible and constantly experiment with new methods and techniques to improve rankings and conversion rates. Alan Dick and Brian Mark are successful e-tailers who know a [...]