iEntry 10th Anniversary
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Posts Tagged ‘Economy’
Keeping SEO Business Alive
The recession has had a significant impact on the business sector as a whole. Some businesses have actually seen changes for the good, while others have unfortunately, faced many difficult changes. Although the recession has not tremendously impacted the business of SEO, it has brought on a new set of challenges.
Fear and Love of Advertising
The advertising industry is experiencing a tremendous transition. In the past, the advertisers had control over consumers, but that is not the case anymore. Now, consumers have the control, which means they can also reject ads.
Social Media and Online Video Top Growth Charts
Nielsen Online and Ad:Tech joined together to create a landscape report looking at the global online media. The report compiles Nielsen Online data in the areas of online video, social media, audience, mobile, and more.
The Expanding Definition of Search
As the search industry has evolved, so has the definition of search. In this video from SES New York, Jeff Pruitt talks about the evolution of search and how marketers need to respond to it. Jeff serves as the Executive Vice President of iCrossing and the President of SEMPO. In their latest State of the Market Survey, SEMPO found search spending at 13 billion in 2008, and that it would increase to 19 billion by 2011.
Embracing Customers Through Site Search
In the midst of this down economy, embracing your customers is more important than ever. Lauren Freedman of The E-Tailing Group tells Mike McDonald how merchants can make quick conversions through on site search and user-generated content. Lauren says to help the customer out by having sorts and guided searches on the landing page. Find out more from Lauren Freedman in the WPN interview at the 25th Annual ACCM Conference.