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Posts Tagged ‘Econsultancy’
Gaining C-Suite Recognition
One of the hottest topics at industry events of late has been the great divide between the C-suite and digital marketers. At the recent SES San Jose conference, OgilvyOne CEO Brian Fetherstonhaugh reportedly gave the startling statistic that the average CEO spends 1.8 percent of their time on search.
What Comes Next in the Search Industry?
Although it will continue to evolve, the search industry is not going away. According to Rebecca Lieb of Econsultancy, we can expect to see many changes over time, but we should also be aware of the trends in the near future of search.
Rebecca Lieb’s The Truth About SEO
Rebecca Lieb’s new book was briefly mentioned in our interview with Kevin Lee. In this video however, we have the entire rundown on her book The Truth About Search Engine Optimization. Rebecca describes her book as being “conceptual” as opposed to “geeky.” It contains 51 short chapters with information marketers need to know in order to effectively do SEO.