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Posts Tagged ‘Edelman Digital’
Blogging’s Next Step in a Microblogging World
Back in June, Steve Rubel, the SVP and Director of Insights for Edelman Digital, decided to shutter his much-acclaimed blog Micro Persuasion. According to Rubel, “blogging was getting old.” He realized that people do not have time to go to a website and read a 500 word essay. This trend can be partially credited to the extreme popularity of social networking and microblogging.
BlogWorld: Social Media And Steve Rubel
Steve Rubel, a senior vice president at Edelman Digital, has long been associated with blogging and social media. In this interview with Abby Johnson, he discusses how businesses can best use it to their advantage. There’s a little bit about Twitter and time management, and how the ill health of the TV ad industry has benefited digital markets, too. Watch the full interview to learn more.