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Posts Tagged ‘Email Marketing’
Using Creativity to Grow Your Email List
Although email marketing is one of the oldest forms of Internet marketing, it is still one of the most effective marketing strategies. Growing a valuable email list is a challenging process, but as Colby Cavanaugh of ExactTarget explains, marketers must be creative and integrate popular media into their email marketing campaigns to be successful.
Taking Advantage of Direct Digital Marketing
According to the Business Dictionary, direct marketing is defined as “contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail advertising.” However, as a result of the digital age, direct marketing has a new aspect called direct digital marketing.
Getting in the “Inbox”
No one likes to be rejected especially when it means your business is being rejected too. Austin Bliss of FreshAddress discusses problems with email deliverability and how to overcome it. He says the most important thing to do is to keep the subscribers on your email list happy. Check out all of Austin’s advice in his WPN interview with Mike McDonald at the 25th Annual ACCM Conference.