In an interview with Web Pro News, Rebecca Kelly of seomoz.org spoke how businesses are even using blogs to as an outreach for their businesses.
“It does kinda give a human voice and human representation to their company.”

The catch is that most blogs do not get very many hits. There are some that receive great feedback such as Engadget -which has more readers than most print newspapers and magazines. But aside from a significant few, the numbers aren’t as impressive. According to web-traffic measurement from ComScore, the top 25 blogs only account for a mere 10 percent of blog readership. CEO Eric Schmidt told United Kingdom politicians that the average blog has only 1 reader. If numbers aren’t the key to bloggingwhat is?

As Rebecca Kelly recountsthe point of blogging is the fact that there is a connection between the writer and the reader.
“A good business blog kind of gets your readers to think that you’re getting kind of a honest peek into the business, you know it’s good reputation management for the company.”