Epiar

How Negative Keywords Could Save You Money

Negative keyword lists are a growing strategy for pay-per-click ad campaigns. The reason for that growth is simply a result of better ad targeting. According to Ken Jurina, the President and Founder of Epiar, a negative keyword is, “a term or two that exists in a phrase that triggers the search engine to display your ad when it thinks it’s relevant.”

SMX West: Win a Negative Keyword List from Epiar

For those of you launching or currently operating a negative keyword campaign, WebProNews has some great news to tell you. In this video from SMX West, Ken Jurina of Epiar tells how you have the opportunity to win 1 of 10 free negative keyword lists.

PubCon: Thinking of Launching a Negative Keyword Campaign?

Before launching a negative keyword campaign, let’s make sure everyone understands what it is. First of all, here’s a little background information on keywords. Keywords are words that search engines use to search for relevant Web pages. Negative keywords are used in keyword advertising to hinder ads from being shown when a search term contains the negative keywords.

SMX West 2008: Ken Jurina & Damien Finlay

At SMX West in Santa Clara, Mike McDonald of WebProNews sat down with Epiar’s President and Managing Director. Ken Jurina talks about the synergy between online and offline and primarily keyword research. Damien Finlay discusses growing a search engine marketing firm and the challenges that go along with it. Be sure to check out the [...]

SES: Epiar Discusses their Company

Epiar has only been around for 6 years, but their impact has been felt tremendously throughout the industry. In an interview with Webpronews at the SES conference, we caught up with Epiar President, Ken Jurina; Managing Director, Damian Finlay; and Account Manager, Curtis Dueck; to talk about their company. Epiar is a marketing firm that [...]

SES: Jaw Dropping Search Data

Our natural inclination when presented with terms such as “keywords,” “trend research” and “data mining,” is to associate them with SEO… to imagine “How can I utilize this information to drive traffic toward my site? Ken Jurina and Curtis Dueck of Epiar march to a slightly different beat. Mining data and conducting keyword research, they’ve [...]

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