This disinterest of online auctions by the cable companies not only affects eBay, but also largely impacts companies like Google since they are endeavoring to bring advertising auctions to television and newspapers.

Chief Executive John Muszynski of ad agency Starcom U-S-A says, “By going to this online bidding system that eBay was sharing with us, we’d be taking a step backwards.”

He reiterated that business has progressed over the years and the buying process is now a part of the marketing and promotions processes. This new integration process has allowed many television networks to sell 30-second spots as well as promotions… all in one package. Usually a very small number of television commercials are sold alone and geared at only one demographic. The eBay design does not coincide with that process.

Despite the dilemma this has raised for eBay, reports say they still will attempt to get other media companies to use auctions with the hope this will encourage the cable networks to change their minds.

Jason found his rant against S-E-O dismantled when a name everyone in the search industry knows took him on. Danny Sullivan posted a long response to Jason’s rant, and gave us some of the juiciest quotes outside of a Paris Hilton – Lindsay Lohan catfight, like this one:

“…you and other thought-leaders are often too ignorant and too lazy to fully understand something you want to attack. Rather than educate, you toss out linkbaiting, flame-producing lines that do nothing to solve the problems you perceive.”

Jason responded to this by backing off a little from his rant and saying he’s just talking about fringe SEO players, not the majority of good ones that attend Danny’s conferences. Gee Jason, thanks for clarifying that now.

It looks like eBay and PayPal are more than a little scared of Google and its Checkout service. Google has been offering a ten-dollar bonus to people who sign up for Checkout. PayPal doesn’t want to be left behind, so they’re dangling a fifteen-dollar rebate in front of people. Jason Calacanis, yes, we’re still talking about him, called the promotion a “dog fight for customers.”

Mobile E-S-P-N is coming back, even though just about nobody wanted it the first time. But this time they promise they have everything figured out. Verizon will help E-S-P-N come back to people’s pockets as part of their V Cast service. Only about thirty thousand people picked up MobileE-S-P-N when it was available as a stand-alone service. Engadget’s Thomas Ricker quipped that:

“MobileESPN is back from the dead sheriff…This must be what the execs at Verizon had in mind when they passed on the iPhone. Braaaaains, give us your brains!”

The success of Google has inspired a lot of new search engine startups. An article at OEDb created a list of their “Top 25 Web 2.0 Search Engines”. Many of the new search engines mash together other online services using programming tools like Ajax.

A good example of this is FlickrStorm, which gives the searcher a new … more interesting way to search for Flickr images.

Will one of these search engines become the next billion-dollar internet darling?

Speaking of new search engines, PowerSet will announce today according to VentureBeat that “they have won exclusive rights to significant search technology that may propel it past Google”.

The technology developed at the Palo Alto Research Center in Silicon Valley will enable PowerSet to better interpret natural language … which has long been considered the holy grail for search engines.

With this technology, instead of tossing out common words such as “the”, “in” and “of” like Google … PowerSet will utilize those words to understand searches and content which it then believes will provide much better search results.

Will Google become the next AltaVista? … probably not… but if the short history of the internet means anything … Google will eventually be challenged by a search engine with better search technology… Will PowerSet be the one?

It’s February, and everyone knows what’s coming up next week. I’m sure you’ve been thinking about it too, but if you haven’t, it isn’t too late to get ready for the big day. And it’s not just the men out there I’m talking too, because I’m sure a lot of ladies need to be reminded.

Tuesday the Thirteenth is Microsoft’s Patch Tuesday, and in their advance announcement, Chris Budd of their Security Response Center said there will be updates for Windows and Office, along with other fixes. So mark your calendars. Oh, and Wednesday is Valentine’s Day, you might want to mark that down too.

Are you a two-timing jerk? If so, Google can help. According to a poll conducted by Google and Harris Interactive, over half of US adults buy gifts for more than one Valentine – though most say the other one is their mother or their dog.

Sure it is, fellas. You better hope your lady can’t hack your email and find your order confirmations.

Also, 43 percent of survey respondents planned to buy more than one Valentine’s Day gift for that special someone or someones in their life, probably to try and make up for being a double-dipping a-hole.

So to help out with that made-for-marketing holiday, Google is offering Checkout users $10 off purchases of $10 or more through February 15th – you know for all the day-too-late cheapskates out there.

Bucklin said that the most recent incarnation of the EA Madden football game sold better than a lot of summer movie premieres. This is a good example of the great integration to come and of how the savviest of marketers are creatively using all media available to them.