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Posts Tagged ‘ExactTarget’
Using Creativity to Grow Your Email List
Although email marketing is one of the oldest forms of Internet marketing, it is still one of the most effective marketing strategies. Growing a valuable email list is a challenging process, but as Colby Cavanaugh of ExactTarget explains, marketers must be creative and integrate popular media into their email marketing campaigns to be successful.
BlogWorld: Corporate Blogging Strategies
Blogging isn’t just for individuals, and Chris Baggott, the cofounder of ExactTarget and CEO of Compendium Blogware, is an expert on its corporate applications. In this interview with Abby Johnson, Baggott recommends corporate blogging as a way of meeting possible customers, and in terms of who should be behind the company’s keyboard, discusses whether the CEO or some enthusiastic underlings might be the better choice.
SES New York 2008: Jeffrey Rohrs
Jeffrey Rohrs, the Vice President of Agency and Search Marketing for ExactTarget, talked to Mike McDonald at SES New York. Rohrs gives some tips for launching a viral campaign. He explains how you will fail more than you will succeed. He also describes a series of events ExactTarget has coming up called Route 1 to [...]
SMX Seattle: Jeffrey Rohrs on Paid Search
Jeffrey Rohrs of ExactTarget.com served as the moderator for the Paid Search and Tricky Issues Session at the SMX Search Marketing Expo in Seattle. Check out all the details on paid and organic search straight from Jeff Rohrs, only on WebProNews.