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Using Creativity to Grow Your Email List

Abby Johnson — Fri, 02 Oct 2009 12:31:01 +0000

Although email marketing is one of the oldest forms of Internet marketing, it is still one of the most effective marketing strategies. Growing a valuable email list is a challenging process, but as Colby Cavanaugh of ExactTarget explains, marketers must be creative and integrate popular media into their email marketing campaigns to be successful.

A lot of people’s initial impression of email marketing efforts is negative. However, Cavanaugh says that the market has evolved and become so sophisticated that many marketers are not even trying negative efforts due to the bad results they produce.

Instead, they are capitalizing on creative opportunities. One creative form of email marketing that has seen extensive growth recently is text messages. Marketers are using sporting events, billboards, magazine articles and more to start a conversation with consumers.

The marketer urges users to send a text and opt-in. In return, the marketer is able to follow up with an email and send users to a “dynamic” landing page. Additionally, marketers can enable the content to be distributed through social media platforms such as Facebook.

Cavanaugh shares how ExactTarget offers many solutions to allow companies enhance communication and embrace email marketing opportunities. Most recently the company partnered with Coremetrics to help marketers produce very relevant and very targeted communication based on consumer behavior.

BlogWorld: Corporate Blogging Strategies

admin — Thu, 02 Oct 2008 20:13:22 +0000

Blogging isn’t just for individuals, and Chris Baggott, the cofounder of ExactTarget and CEO of Compendium Blogware, is an expert on its corporate applications. In this interview with Abby Johnson, Baggott recommends corporate blogging as a way of meeting possible customers, and in terms of who should be behind the company’s keyboard, discusses whether the CEO or some enthusiastic underlings might be the better choice.

SES New York 2008: Jeffrey Rohrs

admin — Tue, 25 Mar 2008 14:58:43 +0000

Jeffrey Rohrs, the Vice President of Agency and Search Marketing for ExactTarget, talked to Mike McDonald at SES New York. Rohrs gives some tips for launching a viral campaign. He explains how you will fail more than you will succeed. He also describes a series of events ExactTarget has coming up called Route 1 to 1. Watch the interview for more details.

SMX Seattle: Jeffrey Rohrs on Paid Search

admin — Tue, 05 Jun 2007 00:34:56 +0000

Jeffrey Rohrs of ExactTarget.com served as the moderator for the Paid Search and Tricky Issues Session at the SMX Search Marketing Expo in Seattle. Check out all the details on paid and organic search straight from Jeff Rohrs, only on WebProNews.