» FathomSEO http://videos.webpronews.com Fri, 10 Feb 2012 21:23:45 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Advice From An SEO Expert http://videos.webpronews.com/2006/11/advice-from-an-seo-expert/ http://videos.webpronews.com/2006/11/advice-from-an-seo-expert/#comments Fri, 10 Nov 2006 15:29:40 +0000 admin http://mcvideo.webpronews.com/2006/11/10/advice-from-an-seo-expert/ While Search Engine Optimization is a complex science, a few simple steps can greatly improve your Google ranking. FathomSEO’s Mike Murray has already shared his opinions (and a few tips) with the WebProNews crowd, but he revealed plenty more during his keynote at Cincinnati’s What’s Working Now conference of 2006.

There’s no key secret to SEO… but Mike lays out some common (and uncommon) practices for gaining rank in natural search through title tags, meta descriptions and page content. Recent studies show that roughly 70% of businesses fail to optimize their web presence for natural search engines, instead relying too heavily on PPC ads.

Make sure to check Mike Murray out at the SES Convention in Chicago as he will be speaking at “75 Minute Search Abs” a basic search track full of quick tips to pump up a marketing program.

]]> http://videos.webpronews.com/2006/11/advice-from-an-seo-expert/feed/ 15 The Science of SEO http://videos.webpronews.com/2006/11/the-science-of-seo/ http://videos.webpronews.com/2006/11/the-science-of-seo/#comments Mon, 06 Nov 2006 19:26:57 +0000 admin http://mcvideo.webpronews.com/2006/11/06/the-science-of-seo/ These days, search engine optimization is almost as vital to online business as the internet itself. If a consumer in need of widgets, searching for “widgets” using Google, Yahoo!, MSN, Ask, etc. fails to notice your site, “Widget Emporium” within the search results, it’s safe to say that you’ve lost a sale… most likely to a competitor. It’s a science, really, tweaking your site for search engine optimization and (as such) there are SEO “scientists.” We recently had the pleasure of speaking with Mike Murray of FathomSEO whom has been in the business of maximizing online presence since 1997. Of course, Murray is keen on the newest methods in SEO and isn’t shy about sharing knowledge.

Siding on the debate over links vs. content to optimize search engine appearance, Murray explains his stance as, “It’s not content, content, content… it’s links, links, links. Work those keywords into your link structure… be strategic about which words you’re getting in your link structure…”

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