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SES: Breaking Down Pay-Per-Click Subscribe to our feed!

December 15th, 2006
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The common perception when it comes to search marketing is to view pay-per-click and organic strategies as two separate, diametrically opposed methods of optimization. This viewpoint, however, can be somewhat misleading, as most successful marketing campaigns will employ both tactics in order to achieve optimum rankings with search engines. So, if pay-per-click isn’t mutually exclusive [...] Tags: , , ,

In Search Engine Strategies 2006
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