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Posts Tagged ‘FTC’
PayPerPost Founder on FTC Guidelines
Earlier this month, the FTC released released revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising. The guidelines hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, and celebrities, but they have created quite a stir within the blogosphere.
Government to Regulate Social Web
A growing trend on the Internet is receiving a great deal of scrutiny from the government. The trend involves paid or sponsored endorsements, testimonials, and more on blogs and various social media sites. The Federal Trade Commission began investigating these practices earlier this year and announced it would release new rules and guidelines to update the current legislation.
Affiliate Marketing Case Study
As we delve into our legal series, the first case we look at involves the Federal Trade Commission, Impulse Media Group, and affiliates. As many people know and have witnessed first hand, affiliates and the legalities surrounding them can be a delicate issue. In this video, attorneys Sarah Bird and Clarke Walton discuss the case, the outcome, what the companies involved did right, and what they did wrong.
Defend Fair Use?
Google and Microsoft are backing a site created to help the Computer and Communications Industry Association in a fight for clearer copyrights. Reps from DefendFairUse.org are asking for the public to sign petitions that ask the government, specifically the Federal Trade Commission, to make several sports leagues, movie and book publishers state their copyrights [...]