Subscribe to our feed.It’s no secret that Google frowns upon the buying and selling of links. Todd Malicoat of Stuntdubl.com tells WebProNews that even if Google approved of paid links, your problems wouldn’t be solved in the mere process of purchasing links. You still need to market your links. Watch as Todd explains more about link marketing in his video interview from SES San Jose.
As you can tell by the title, Google’s Website Optimizer department has been busy. Tom Leung gives WebProNews the scoop on all their new features. First, through experiment pruning, users can disable any page that’s not doing as well as was hoped for. They’ve also enhanced their reports with a new color coded system, made it easier to validate tags on pages, and submitted several new demonstration videos to YouTube. Get the latest on these features in the WPN video from SES San Jose.
Vanessa Fox has been credited and recognized for creating Google’s Webmaster Central, but that’s only the beginning. As she tells WebProNews, she has been quite a busy lady since she left Google. Aside from speaking, writing, organizing conferences, and blogging, Vanessa has two new projects to add to her resume. She has launched The Jane and Robot Mission to help bring search marketers and Web developers together. She also has a new blog called Nine By Blue in which she plans to write about holistic online marketing and search analytics from a reference standpoint. Get caught up on Vanessa in the WPN video from SES San Jose.
According to the July search statistics from Hitwise, Google holds 70 percent of all searches, which is up 10 percent from last year. While universal search is partially responsible for this growth, it has also created additional challenges for advertisers. As a result, Heather Dougherty of Hitwise advises marketers and advertisers to look for opportunities with the other search engines and capitalize. Get much more from Heather in the WebProNews video from SES San Jose.
And twelve minutes worth of more. In this WebProNews video Avinash Kaushik, author of Web Analytics: An Hour a Day, and Google Analytics group manager Brett Crosby, discuss their secret sauces for reducing bouncerates and upping conversions by using Web analytics. Stay tuned also Kaushik’s “secret report” and his definition of “hippo.”
As Matt Cutts says, “404 pages typically suck.” Luckily, Google’s got a new 404 widget and Cutts discusses it in this interview with Mike McDonald. The Google engineer also talks about some things of interest like Android and cloud computing.
Microsoft recently issued their version of Google’s PageRank called BrowseRank. This innovation is different than other ranking ideas because it is based on user behavior. Jeremiah Andrick of MSN LiveSearch Webmaster Center tells how they wanted to place more emphasis on the customer instead of rank. Watch as Jeremiah explains more of Microsoft’s efforts right here on WebProNews.
According to Stephan Spencer of Netconcepts, a good link is in the main body of the page, looks natural, is not all over the page, and is earned through merit. Stephan also discusses the difference between a commercial relationship of link building and Google’s argument on paid links. Catch all that and more in the WebProNews video from the 25th Annual ACCM Conference.
It’s always good to hear of new developments that will make life easier and Jeremiah Andrick of MSN Live Search Webmaster Center does just that. Announcement #1: Microsoft has released AdCenter Desktop Platform into Beta. Announcement #2: Google, Yahoo, and Microsoft have come together with a detailed documentation on how Robots Exclusion Protocol (REP) is [...]
We have some breaking news to tell you! We’ve reported on nofollow on many occasions, but we are the first to tell you that Google has just launched NoFollow Google Help Center. Matt Cutts revealed this news in an interview with Mike McDonald at SMX Advanced in Seattle. Blogger Liana “Li” Evans called Google out [...]