While Search Engine Optimization is a complex science, a few simple steps can greatly improve your Google ranking. FathomSEO’s Mike Murray has already shared his opinions (and a few tips) with the WebProNews crowd, but he revealed plenty more during his keynote at Cincinnati’s What’s Working Now conference of 2006.

There’s no key secret to SEO… but Mike lays out some common (and uncommon) practices for gaining rank in natural search through title tags, meta descriptions and page content. Recent studies show that roughly 70% of businesses fail to optimize their web presence for natural search engines, instead relying too heavily on PPC ads.

Make sure to check Mike Murray out at the SES Convention in Chicago as he will be speaking at “75 Minute Search Abs” a basic search track full of quick tips to pump up a marketing program.