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Posts Tagged ‘Google’
Changes Coming for Online Advertising
It has been an exciting year for Google AdWords with the release of its new interface and several new tools, but it looks to getting even more interesting over the next year. Frederick Vallaeys, the Senior Product Specialist for AdWords, talked with WebProNews and explained how the online advertising arena is and will continue to evolve.
Matt Cutts Talks Caffeine and Site Speed
Matt Cutts discussed two key ingredients of where Google is headed in an interview with WPN out in Vegas. The Google software engineer said the first of these ingredients is of course Google’s much discussed Algorithm update (Caffeine), which was recently found to begin rolling out soon.
Google’s Caffeine Live at One Data Center
Back in August, WebProNews first told you about Google’s Caffeine update. As Matt Cutts told us then, the Caffeine project would provide improvements to Google’s indexing structure. Despite concerns from some users about the impact on search results, Barry Schwartz of RustyBrick told WPN that caffeine is in fact live at one data center.
Jason Falls Predicts Google Will Buy Twitter
It is clear that Twitter is a valuable tool for business. WebProNews spoke with Jason Falls, the Principal of Social Media Explorer, who believes the reasoning behind this thinking is a result of the “conversational platform” Twitter provides for business usage. It is for this very same reason that he predicts Google will acquire the microblogging service.
Balancing Blogs And Twitter
Sites like Facebook and Twitter may receive more attention in some circles, but blogs aren’t going anywhere. At BlogWorld, Blogger Product Manager Rick Klau talked to WebProNews about the state of Google’s blog publishing system, along with blogging in general and how newer communications options come into the equation.
Surprise Announcements from Search Engines
Each conference has its share of announcements, but SMX East had a couple of surprise revelations directly from the search engines. The first announcement pertains to the canonical tag that WebProNews first told you about in February of this year.
How Google Penalties Can Help Your Site
In this clip, Jim Hedger takes the mic for WebProNews, and talks to Ross Dunn, CEO and Founder of Stepforth Web Marketing about how Google penalties can actually be good for your site.
Canonical Tag Vs. 301 Redirect
Is the canonical tag a better option than a 301 redirect? As Greg Grothaus of Google explains, the 301 redirect was the previous recommendation for duplicate page situations. However, that doesn’t mean that it is always the best option. The 301 redirect is primarily on the server side and transfers all the traffic from one page to another page permanently.
Picture Worth 1,000 Clicks?
To get the most out of the images on your site, you have to optimize them. According to R.J. Pittman of Google, good image optimization starts with having the best quality of images that you can have. The next step is to have an expressive title as well as rich descriptive content that explain the image.
Taking Search Advertising to the Next Level
Search advertising has been a very successful business within search engine marketing. But can it be improved moving forward? Nick Fox, the Business Product Management Director of Google AdWords, thinks it can and extends three challenges to change the future of the search advertising business.