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At Small Business Marketing Unleashed in Texas, Abby Prince and Heather Lloyd-Martin, the President and CEO of SuccessWorks, sat down and had a nice chat about content and keyphrases. Heather explains that a lot of people have the wrong idea about content and keyphrases. She tells how to get started and emphasizes focusing on the direct response aspect. Catch her complete explanation, right here on WebProNews. Stay tuned for more video coverage from Small Business Marketing Unleashed. Tags: Abby Prince, Content, Copywriting, Heather Lloyd-Martin, Keyphrases, Marketing, SEO, Small Business Marketing Unleashed, SuccessWorks

Is content really that important? While most of us know the answer to that question, Heather Lloyd-Martin, the President and CEO of SuccessWorks, reiterates the importance of good content while talking to Mike McDonald at SES New York. Heather explains the business case for SEO content development and why companies need to understand it. Catch all the details in the full interview on WebProNews. Keep watching WebProNews for more videos from SES New York 2008. Tags: Content Development, Heather Lloyd-Martin, Mike McDonald, SEO, SES, SES New York 2008

The contention out there over SEO copy writing is astounding. With good cause, writers and SEMs alike are exchanging scuffles over the topic on a regular basis. Even established professionals like Heather Lloyd-Martin face staunch opposition in tactic. “The most fundamental [strategy] is key phrase research. Learn how to put those key phrases into copy to [...] Tags: Heather Lloyd-Martin, SEO Copywriting

If you are having trouble writing quality content for your website, if the name Heather Lloyd-Martin, President of the North American leg of Success Works, doesn’t come to mind, you haven’t been doing enough homework. To say Martin is an authority in this particular area is quite the understatement. During the Las Vegas [...] Tags: Heather Lloyd-Martin, Success Works, Web Content