WebProNews was fortunate enough to sit down with Founder and CEO of HighRankings, Jill Whalen at PubCon 2007 in Las Vegas. Whalen gives us some tips on how to approach copy writing for search engines. She says the search engines want real copy, copy that answer’s the searcher’s question. Whalen also discusses the amount of keyword phrases that are needed for copy and when to hold back. For more details of the interview with Whalen or for more information from PubCon 2007, keep watching WebProNews.