» Hitwise

Is SEO Dead?

Abby Johnson — Wed, 26 Aug 2009 14:30:31 +0000

The stability in the future of search has recently been put into question due to the impact of social media on search. Since people are doing more and more searches on social sites such as Facebook and Twitter, does it mean that social media will eventually replace search engines?

Both Twitter and Facebook have launched real-time search engines within their service offerings, and the major search engines are still struggling to enter the real-time search arena. Heather Dougherty, the Research Director at Hitwise, said:

“I think this [social media] will become integrated as part of search but certainly not circumvent search entirely.”

Based upon this information, it is however fair to say that social media has changed SEO permanently. According to Hitwise data, the number of visits to social networking sites exceeds the number of visits to email sites. As a result, Dougherty suggests that marketers increase their efforts with social media in order to reach their customers better.

How have your SEO efforts changed as a result of social media? What role do you see social media playing in the future of search?

Hitwise Research and How It Relates to You

Abby Johnson — Fri, 10 Oct 2008 18:09:41 +0000

With the recent release of his book, Click: What Millions of People Are Doing and Why It Matters, Bill Tancer of Hitwise shares a few of his interesting findings with WebProNews. He explains how this data is directly related to current issues such as the financial crisis and Presidential election. Find out the latest Hitwise data and why you should embrace it, right here on WebProNews.

SES: Latest Trends in Advertising and Paid Search

admin — Wed, 27 Aug 2008 14:11:09 +0000

According to the July search statistics from Hitwise, Google holds 70 percent of all searches, which is up 10 percent from last year. While universal search is partially responsible for this growth, it has also created additional challenges for advertisers. As a result, Heather Dougherty of Hitwise advises marketers and advertisers to look for opportunities with the other search engines and capitalize. Get much more from Heather in the WebProNews video from SES San Jose.

SES New York 2008: Bill Tancer

admin — Wed, 19 Mar 2008 19:23:38 +0000

Bill Tancer the General Manager of Global Research for Hitwise spoke with Mike McDonald at SES New York. Tancer extensively explains vertical search and the areas where it will always win. He also discusses the impact of social networks on vertical search. Catch all that and more in the WebProNews interview with Bill Tancer. Keep watching WebProNews for continuing coverage of SES New York 2008.

SES Chicago 2007: Heather Dougherty of Hitwise

admin — Tue, 18 Dec 2007 15:39:26 +0000

WebProNews talked with the Director of Research for Hitwise, Heather Dougherty at the 2007 Search Engine Strategies Conference in Chicago. Dougherty explains how the launch of their new paid and organic search data could help fuel search marketing campaigns and help you make better decisions regarding your website. She also talks about the holiday trends that have been prominent so far in the holiday season. For more information from the interview with Dougherty and Kara Ratliff, tune into the video right here on WebProNews.