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Posts Tagged ‘J. Schmid & Assoc. Inc.’
Bolstering Online Marketing With Branding
This week in our Q and A segment, we’re examining the following question: “Can you succinctly describe how online branding can bolster other marketing efforts like search engine marketing?” We already know that branding and marketing are both valuable components to business, but how does branding benefit your marketing efforts? Please tell us what you think and see if your answer coincides with the experts’ answers.
What’s Most Important to a Brand?
A brand is a vital part of your business. It not only makes your business unique, but it also establishes credibility. Which of the following choices is more important to a brand: (1.) Being visible to a lot of customers; or (2.) Engaging them?
There’s More to Success than Just Good Ideas
“It’s no longer sort of easy for the small guy to have a great idea and just send it out to the public.” Those are the words of Steve Trollinger, a partner at J. Schmid & Assoc. Inc., in an interview with Mike McDonald at the 25th Annual ACCM conference in Orlando. With postal rates [...]
Design Rules That Apply Online and Offline
Although catalogs and websites are two very different entities, there are some basic design rules that apply to both. Brent Niemuth of J. Schmid & Assoc. Inc. discusses these rules in an interview with Mike McDonald at the 25th Annual ACCM Conference, the largest conference for catalog and Internet merchants. Both the catalog and the [...]
Effective Brand Development Using Emotions
How do you develop a brand? In an interview with Mike McDonald at ACCM, the largest conference for catalog and Internet merchants, George Hague of J. Schmid & Assoc., tells what you should do first. He suggests knowing who your customers are and defining what your one product or service is since an effective brand [...]