This week in our Q and A segment, we’re examining the following question: “Can you succinctly describe how online branding can bolster other marketing efforts like search engine marketing?” We already know that branding and marketing are both valuable components to business, but how does branding benefit your marketing efforts? Please tell us what you think and see if your answer coincides with the experts’ answers.

A brand is a vital part of your business. It not only makes your business unique, but it also establishes credibility. Which of the following choices is more important to a brand: (1.) Being visible to a lot of customers; or (2.) Engaging them? Tune in to the WebProNews video to find out what the experts thought, but don’t forget to let us know your choice by commenting or by emailing us at: videos@webpronews.com.

“It’s no longer sort of easy for the small guy to have a great idea and just send it out to the public.” Those are the words of Steve Trollinger, a partner at J. Schmid & Assoc. Inc., in an interview with Mike McDonald at the 25th Annual ACCM conference in Orlando. With postal rates on the rise, Steve explains that small-to-medium-sized businesses need to look beyond their “good idea” and focus on developing their website, brand, and PPC campaign. Watch the WebProNews interview for more advice from Steve Trollinger.

Although catalogs and websites are two very different entities, there are some basic design rules that apply to both. Brent Niemuth of J. Schmid & Assoc. Inc. discusses these rules in an interview with Mike McDonald at the 25th Annual ACCM Conference, the largest conference for catalog and Internet merchants. Both the catalog and the website should have a clean, consistent design, and they should both look alike. You want your customers to identify one with the other. Watch the WebProNews interview for more design rules.

How do you develop a brand? In an interview with Mike McDonald at ACCM, the largest conference for catalog and Internet merchants, George Hague of J. Schmid & Assoc., tells what you should do first. He suggests knowing who your customers are and defining what your one product or service is since an effective brand is not intended to reach everyone, just your target. Watch his complete explanation right here on WebProNews.