Jeffrey Rohrs, the Vice President of Agency and Search Marketing for ExactTarget, talked to Mike McDonald at SES New York. Rohrs gives some tips for launching a viral campaign. He explains how you will fail more than you will succeed. He also describes a series of events ExactTarget has coming up called Route 1 to 1. Watch the interview for more details.

Jeffrey Rohrs of ExactTarget.com served as the moderator for the Paid Search and Tricky Issues Session at the SMX Search Marketing Expo in Seattle. Check out all the details on paid and organic search straight from Jeff Rohrs, only on WebProNews.