» Jill Whalen

SES New York 2008: Jill Whalen

admin — Tue, 18 Mar 2008 18:43:14 +0000

Mike McDonald caught up with Jill Whalen the CEO and Founder of High Rankings at SES New York. Whalen gives a few basic tips regarding organic SEO. She also discusses the concept of using social media but says the website needs to be in order before launching a social media campaign. See more of what Jill Whalen has to say in the WebProNews video. Keep watching WebProNews for continuing coverage of SES New York 2008.

Website Checklist with Jill Whalen

admin — Thu, 20 Dec 2007 14:10:18 +0000

Founder and CEO of High Rankings and Co-Founder of SEMNE, Jill Whalen talks with WebProNews about site navigation and menu’s. She gives us tips and a checklist of what you should incorporate into your website. For example, make sure to do keyword research to figure out the key phrases that you want to implement on your page. Whalen also gives us some insight as to what not to do to your website. For other tips from Whalen as reported by Kara Ratliff, keep watching WebProNews.

PubCon Las Vegas 2007: Jill Whalen of HighRankings

admin — Thu, 13 Dec 2007 22:12:33 +0000

WebProNews was fortunate enough to sit down with Founder and CEO of HighRankings, Jill Whalen at PubCon 2007 in Las Vegas. Whalen gives us some tips on how to approach copy writing for search engines. She says the search engines want real copy, copy that answer’s the searcher’s question. Whalen also discusses the amount of keyword phrases that are needed for copy and when to hold back. For more details of the interview with Whalen or for more information from PubCon 2007, keep watching WebProNews.

SES: High Rankings CEO and Founder Jill Whalen on Duplicate Content and Tags

admin — Thu, 19 Apr 2007 20:36:51 +0000

Search engine marketing is very broad, and includes many different issues. At the SES conference in New York, Webpronews caught up with Jill Whalen, the CEO and founder of High Rankings, and talked with her about a few of these issues. One of the issues concerning SEO is duplicate content. As Whalen explains, many people confuse the penalty and filtering of duplicate content. When a search has two pieces of content including the same information, but different URL’s, most likely, only one will show up in the search engine. As a result, many times webmasters assume this means their site has been penalized or banned; however, it really means that Google, or the search engine used, doesn’t want to relay the same information twice. Whalen offers a word of advice in order to avoid duplicate content.

“Make one URL for each piece of content or exclude the other using robots.txt.”

If the content of a search doesn’t show up, many times it can be found in the supplemental results tag. Whalen touches upon a few matters that she posted on her site dealing with common misconceptions such as scripts from external files, altering the templates of each page of your website, and not commenting in code.

Whalen concludes by discussing the High Rankings Seminars that are held two or three times each year. The seminars include five or six speakers that offer basic information that is easy to implement.

Changing Domain Names and SEO

admin — Wed, 11 Apr 2007 12:07:51 +0000

Should a domain name or website name be changed after it has already been in existence for a while? Some say yes, and some say no. This is just one of the many helpful topics that is being covered at the Search Engine Strategies Conference in New York this week. In our live coverage of the SES conference we caught up with Search Engine Optimization Expert Jill Whalen who suggests you should not change your domain name or website name unless you have to.

“With Google’s aging delays, sometimes even if you put the same website up on a new domain, you’ll lose rankings immediately.”

If you do decide to change your domain name or website name, you may face a few challenges. Cost is just one issue that may complicate matters. Another issue that may arise is the confusion involved in trying to decide if you should change. Most likely the biggest issue is… if you do decide to change, there is no guarantee it will be better than the old one. Jill Whalen offered this advice if you do change:

“At least use a 301 redirect, permanent redirect, but sometimes that doesn’t work either. You still get the aging delay thing with Google, but some people in my firm have found that you can use a 302 redirect.”

That’s all for this news update. We will continue to bring you many more helpful tips from the SES Conference in New York.