Last year, Jessica Smith wrote an article entitled “Is the Dad Blogger’s Turn Coming in 2010?” in which she essentially predicts the rise of daddy bloggers in 2010. As Jim Turner of One by One Media explains in this interview, her prediction has actually come true.

Turner credits this rise to a couple of different reasons. First of all, he believes that the role of a dad is evolving in the home. For instance, today, many dads are actively involved in the cooking and cleaning as opposed to dads in the past. In 1985, the dad did 14 percent of the home shopping. Today, however, Turner said that number is 38 percent.

He also credits this rise of dad bloggers to the recession. Many dads have lost their jobs, which has led them to a new role in the home. Each of these factors has given dads a reason to seek a new community online.

Turner is heavily involved in one such community called Dads Talking. This community began in August but has seen exponential growth in its short tenure. In September, it had already received 25 million impressions on Twitter.

Although these dads are providing a large influence, advertisers and marketers are struggling to reach them. Traditionally, these brands have primarily targeted women. However, if they would listen to what the dads are saying, they would know how to target them.

Do you believe that daddy bloggers are becoming the new mommy bloggers?