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Posts Tagged ‘John Marshall’
Affordable Search Behavior Analysis
Seem impossible? According to John Marshall of Market Motive, search behavior analysis “on the cheap” is very achievable. In an interview with Mike McDonald at SES New York, John explains how using your own website data and analytics will give you an insight to behaviors all across the Web. Yes, it will take time, but [...]
SES: ClickTracks CEO Talks Fraud Detection and Advancement
John Marshall of ClickTracks says that there are two fundamental types of click fraud and that most harbor misconceptions about each. At Chicago’s Search Engine Strategies, WebProNews took a moment out to discuss this and other issues with Marshall.
Type one happens on search results page. In this scenario a childish competitor clicks your ads, ad [...]