» Kara Ratliff

How to Publicize Your Blog

admin — Tue, 22 Jan 2008 15:05:58 +0000

Publicizing your blog appears to be a real challenge, but it doesn’t have to be. WebProNews Reporter Kara Ratliff talked to David Meerman Scott the Author of New Rules of Marketing and PR about how to overcome some of the challenges that come with publicizing. Scott offers many helpful tips including “trying.” According to Scott, you will never fully know until you try. Catch the full report from Kara Ratliff right here on WebProNews.

NCAA Live Blogging, No More

admin — Wed, 16 Jan 2008 16:35:36 +0000

In late December of 2007, the National College Athletic Association (NCAA) implemented new rules for live blogging. The rules set a limit on how many posts one person can make during a game, if he/she is a credentialed journalist. WebProNews talked with three bloggers, two of them journalist about the new rules. President and CEO of SportsBlogsNation, Tyler Bleszinski, Writer for Chicago Sports Weekly and Blogger of WearethePostmen.com, Ryan Corazza, and Sports Writer/Columnist and Live Blogger for The Herald Times, Chris Korman give WebProNews Anchor Kara Ratliff their opinions and recommendations on the new set of rules. For more information of the rules or the details of interviews, keep it tuned in, right here on WebProNews.

How to Create a Podcast

admin — Mon, 07 Jan 2008 22:04:53 +0000

At the beginning of the millennium, Podcasting started to hit the masses. But now it seems almost necessary to have a Podcast for your marketing plan. Well at least that’s what Creator and Podcaster of podchick.com and skydivergirls.com, Kayeffcie Blanchette said to us in an interview. WebProNews takes a look into how to start a Podcast. Besides Kayeffcie, we talked with Owner of NeO1SeO.com, David Brown, Chief Technology Officer for ToolBarn.com, Brian Mark, and President of Podfactory.net and Podcaster of YogAmazing, Chaz Rough. If you would like to learn several helpful tips from Kara Ratliff on how to start a podcast, keep watching WebProNews.

Google Changes Algorithm?

admin — Mon, 07 Jan 2008 13:00:43 +0000

In the New Year, Google seems to be changing their algorithm and making the search results more time related. The leading search engine has been ranking items from popular sites like Digg higher than factual or historical sites like Wikipedia. Is this a move towards a Web 3.0? In other news, Kara Ratliff reports that Yahoo’s Chief Performance Expert, Steve Souders plans on joining the Google team on January 7th, 2008. For more details of the news, keep watching WebProNews.

SES Chicago 2007: Tim Ash of SiteTuners

admin — Wed, 19 Dec 2007 21:10:16 +0000

President of SiteTuners, Tim Ash spoke with WebProNews at the 2007 Search Engine Strategies Conference in Chicago. Ash gave us some information that he gave to an audience at the conference regarding landing page testing. He discusses how you need to get a user to stay on your site once they’ve visited it, in other words he gives tips of how to really tune your landing page. He also gives a few tips on how to avoid certain pitfalls with your landing page. For all of this and more from SES Chicago 2007 with Kara Ratliff, keep watching WebProNews.

SES Chicago 2007: Heather Dougherty of Hitwise

admin — Tue, 18 Dec 2007 15:39:26 +0000

WebProNews talked with the Director of Research for Hitwise, Heather Dougherty at the 2007 Search Engine Strategies Conference in Chicago. Dougherty explains how the launch of their new paid and organic search data could help fuel search marketing campaigns and help you make better decisions regarding your website. She also talks about the holiday trends that have been prominent so far in the holiday season. For more information from the interview with Dougherty and Kara Ratliff, tune into the video right here on WebProNews.

SES Chicago 2007: Ofer Ronen of Sendori

admin — Tue, 18 Dec 2007 15:14:08 +0000

WebProNews spoke with Ofer Ronen, the Co-Founder and CEO of Sendori, at the 2007 Search Engines Strategies Conference in Chicago. Ronen discusses the direct navigation space and the developments and changes they are experiencing with it. With the holiday season approaching, Ronen says they have noticed some seasonality to search terms. Check it all out with Kara Ratliff, right here on WebProNews.

SES Chicago 2007: Infrastructure Product Manager of Ask.com, Vivek Pathak

admin — Mon, 10 Dec 2007 17:08:04 +0000

The Infrastructure Product Manager of Ask.com, Vivek Pathak talked with WebProNews at the Search Engine Strategies 2007 Conference in Chicago. Pathak gives the audience a deeper look into sitemaps. He also gives tips as to how to improve your sitemap and tells us what Ask.com is doing to improve the overall user experience. For details of the interview with Kara Ratliff and Pathak and other information from SES Chicago 2007, stay tuned to WebProNews.

SES Chicago 2007: Manish Patel of Where2GetIt

admin — Mon, 10 Dec 2007 15:32:56 +0000

Manish Patel, the CEO of Where2GetIt, talked with WebProNews at SES Chicago 2007. Patel discusses how his company drives consumers by helping them buy products either online or offline. He also tells how consumers are now in control of the market. Check out Manish Patel’s explanation to Kara Ratliff, right here on WebProNews.

SES Chicago 2007: Bob Armour of ShopLocal.com

admin — Fri, 07 Dec 2007 17:09:43 +0000

ShopLocal‘s Chief Marketing Officer, Bob Armour, spoke with WebProNews at SES Chicago 2007. Armour describes ShopLocal including their SmartCircular that tracks events such as Black Friday. That tool helped reveal that a lot more people are consuming a lot more content on the Internet. According to Armour, consumers recognize that the Internet is getting better and therefore, they utilize it more. For more SES Chicago covered by Kara Ratliff, keep watching WebProNews.

SES Chicago 2007: Colton Perry of NetPlus Marketing

admin — Fri, 07 Dec 2007 16:15:20 +0000

Colton Perry, the Senior Vice President of Technology at NetPlus Marketing, spoke with WebProNews at the 2007 SES Chicago Conference. Perry talks about how there is a battle among developers, designers, and SEO experts when they all try to optimize a web site. He says they each can and should be experts in their specialized field, but that they need to put their expertise together and work as one. Catch all that and more as Kara Ratliff brings you updates from SES Chicago 2007, only on WebProNews.

SES Chicago 2007: Jeremy Clem, DoubleClicks Performics

admin — Fri, 07 Dec 2007 14:48:12 +0000

WebProNews talked with the Manager of Natural Search at DoubleClicks Performics, Jeremy Clem at the Search Engine Strategies 2007 Conference in Chicago. Clem gives us his perspective of sitemaps and the future of sitemaps with the search engines. He also talks with us about the option of creating a system for trusted sitemaps. For more details of the interview with Kara Ratliff and Clem, or for more information on SES Chicago, keep watching WebProNews.

SES Chicago 2007: Brad Goldberg of Microsoft

admin — Wed, 05 Dec 2007 19:26:56 +0000

Reporter Kara Ratliff of WebProNews continues coverage of SES Chicago 2007 with Brad Goldberg, the General Manager of the Search Business Group for Microsoft. Goldberg gives his insight to the future of search engines, Microsoft’s approach, and how small business owners can get involved. Stay tuned to WebProNews for more coverage of SES Chicago 2007.

SES Chicago 2007: Don E. Schultz, Professor at Northwestern University

admin — Wed, 05 Dec 2007 16:48:22 +0000

WebProNews is at the 2007 Search Engine Strategies conference in Chicago and WebProNews Reporter Kara Ratliff spoke with Don E. Schultz, the Professor of Integrated Marketing Communications at Northwestern University and President of Agora, Inc., about search marketing. Schultz describes how search is now involved in marketing and how customers can now find their way to you. Keep watching WebProNews to hear more about search marketing from Don Schultz.

Welcome to SES Chicago 2007!

admin — Fri, 30 Nov 2007 20:10:08 +0000

WebProNews is attending Search Engine Strategies Conference and Expo 2007 in Chicago, and bringing you live coverage. We will be speaking with several note-worthy speakers including the CEO of YellowPages.com, Charles Stubbs. We talked with Vice-President of Marketing and Business Development for Incisive Media, Matt McGowan about what to expect for the show. For all the details of SES Chicago and helpful tips from the experts, keep watching the coverage from Kara Ratliff and Abby Prince right here on WebProNews.