http://videos.webpronews.com Fri, 10 Feb 2012 21:23:45 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://videos.webpronews.com/2008/06/landing-pages-good-vs-bad/ http://videos.webpronews.com/2008/06/landing-pages-good-vs-bad/#comments Sun, 15 Jun 2008 15:42:28 +0000 admin http://videos.webpronews.com/2008/05/29/landing-pages-good-vs-bad/ Just in case you are not aware, a landing page is the page that you go to after you click on a banner, search result, or email promotion. In an interview with Mike McDonald at the 25th Annual ACCM Conference, Karen Crist of Bright Cloud Marketing explains the differences between a good landing page and a bad one. A bad landing page is too complex and makes it unclear what the consumer is supposed to do. A good landing page allows the consumer to make the action very easily. For more information on landing pages, tune in to the WebProNews interview with Karen Crist.

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