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Posts Tagged ‘Ken Jurina’
How Negative Keywords Could Save You Money
Negative keyword lists are a growing strategy for pay-per-click ad campaigns. The reason for that growth is simply a result of better ad targeting. According to Ken Jurina, the President and Founder of Epiar, a negative keyword is, “a term or two that exists in a phrase that triggers the search engine to display your ad when it thinks it’s relevant.”
SMX West: Win a Negative Keyword List from Epiar
For those of you launching or currently operating a negative keyword campaign, WebProNews has some great news to tell you. In this video from SMX West, Ken Jurina of Epiar tells how you have the opportunity to win 1 of 10 free negative keyword lists.
PubCon: Thinking of Launching a Negative Keyword Campaign?
Before launching a negative keyword campaign, let’s make sure everyone understands what it is. First of all, here’s a little background information on keywords. Keywords are words that search engines use to search for relevant Web pages. Negative keywords are used in keyword advertising to hinder ads from being shown when a search term contains the negative keywords.
SMX West 2008: Ken Jurina & Damien Finlay
At SMX West in Santa Clara, Mike McDonald of WebProNews sat down with Epiar’s President and Managing Director. Ken Jurina talks about the synergy between online and offline and primarily keyword research. Damien Finlay discusses growing a search engine marketing firm and the challenges that go along with it. Be sure to check out the [...]
Shop.org: Rebecca Kelley and Ken Jurina
WebProNews talked with Rebecca Kelley from SEOmoz.org and Ken Jurina from Epiar Inc. about topics covered in their session at the 2007 Shop.Org Annual Summit. The session was on solid ideas to improve your search performance. Kelley talks about issues she covered dealing with natural search tips. Jurina discusses his points on keyword [...]
SES: Epiar Discusses their Company
Epiar has only been around for 6 years, but their impact has been felt tremendously throughout the industry. In an interview with Webpronews at the SES conference, we caught up with Epiar President, Ken Jurina; Managing Director, Damian Finlay; and Account Manager, Curtis Dueck; to talk about their company. Epiar is a marketing firm that [...]
SES Fun on a 54ft Limo
Lots of fun was had at from the parties at the SES conference in New York. One of the parties transportation was held riding on a 54 ft. limo by designerlimo.com and sponsored by Epiar President Ken Jurina and epiar.com. From the looks of the video, it seemed to be a very comfortable mode of [...]
SES: Jaw Dropping Search Data
Our natural inclination when presented with terms such as “keywords,” “trend research” and “data mining,” is to associate them with SEO… to imagine “How can I utilize this information to drive traffic toward my site? Ken Jurina and Curtis Dueck of Epiar march to a slightly different beat. Mining data and conducting keyword research, they’ve [...]