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Posts Tagged ‘KeyRelevance’
The Changing World Of Keyword Research
As you may have observed, the keywords that used to work don’t always perform so well these days. Christine Churchill, the President of KeyRelevance, gives her take on the trend in this video, and perhaps more importantly, suggests what companies and individuals can do about it.
SMX West 2009: Improving Google Maps Search Rankings
Chris Silver Smith names four factors that can influence search rankings in Google Maps. The first is how close a company’s address is to a city center. He admits that this is hard to control, of course, and luckily for far-flung firms, Google has been de-emphasizing it lately.
The Missing Metric
According to Christine Churchill of KeyRelevance, the missing metric of your paid search campaign is offline conversion tracking. With prices going up and competition getting tighter, Christine says you have to be accountable for your spending. Christine suggests trying several tracking methods such as: customer tagging, coupons, and unique pricing. Find out more in Mike [...]
Small Business Marketing Unleashed: Li Evans
Liana “Li” Evans, the Director of Internet Marketing at KeyRelevance, spoke with WebProNews Reporter Abby Prince at Small Business Marketing Unleashed in Texas. Li blogged the event and discusses her perspective of the show. She also explains how images and video impact a blog post and draw the reader in. Check out the full interview, [...]
SMX Social Media, NYC 2007: Liana Evans of KeyRelevance
Director of Internet Marketing at KeyRelevance, Li Evans talked with WebProNews Reporter Kara Ratliff about micro communities at SMX Social Media 2007 in New York City. Evans discusses with us why she thinks social media isn’t a new idea and tells us the process she recommends for marketing to your audience. She also [...]