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Posts Tagged ‘Keyword Research’
A Recipe For Keyword Research
One of the most important ingredients in keyword research is understanding the language your target market speaks. While your department, your branding crew, your boss may have created concepts, jargon, slogans, or other insider language tools they’d like the consumer to adopt or internalize, unless the consumer has been in the same meetings and viewed the same PowerPoint presentation they aren’t likely going to be using that language to search.
Google AdWords Update
WebProNews has emphasized the importance of keyword research many times. In order to reiterate its power and to share some new offerings from Google, we interviewed Frederick Vallaeys, the AdWords Evangelist for Google.
SES: Obtain High Performance Keywords
How do you do it? Jason Dorn of Yahoo! recommends beginning with your business and website. Jason tells WebProNews to evaluate performing keywords on your site before buying any new ones. Then move on to keyword selection tools, but be cautious in order to receive a profitable ROI. Find out more about keywords in the WebProNews video from SES San Jose.
SMX West 2008: Ken Jurina & Damien Finlay
At SMX West in Santa Clara, Mike McDonald of WebProNews sat down with Epiar’s President and Managing Director. Ken Jurina talks about the synergy between online and offline and primarily keyword research. Damien Finlay discusses growing a search engine marketing firm and the challenges that go along with it. Be sure to check out the [...]